Morning Light Strategy is an insights and strategy agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+
(Las Vegas, NV / October 15, 2024)
Dana Keilman (CEO) and Nicole Munsey (President) of Morning Light Strategy lead a speaking session entitled "Make Your Message Stick - and Stick Out" the 2024 Senior Care Marketing & Sales Summit (SMASH) in Las Vegas, Nevada on October 15, 2024.
Session Synopsis and Key Takeaways:
How Consumer Message Testing can help you stick the landing.
Using real-world messages and positionings from across the senior living sector, we demonstrate how consumer research and message testing can help operators drive stronger relevance among their target consumer and create brand differentiation across their communications.
In this session, we'll show you not only what consumers see and hear today when they are exposed to current senior living communications, but also what they want to hear, what would resonate, and what would stand out.
By blending both quantitative and qualitative research learnings from real-world, exclusive-to-SMASH, communications testing, we will offer specific guidance on industry language and visuals to create stronger positionings that consumers feel speak uniquely to them.
Attendees will walk away with immediately actionable recommendations on overall brand positioning and language, as well as clear direction on how to employ consumer testing in the future to optimize your individual marketing and advertising messages.
3 Key Takeaways
How to develop your senior living brand positioning by engaging with consumers, prospective residents and their caregivers.
How to use consumer research to develop and optimize your senior living communications.
How to craft senior living messaging that excites, motivates, and brings your brand to life.
“Be sure you work with your research partner to clarify what you want to learn. Clear ingoing objectives will ensure you are able to make the strategic decisions to shape the future of your community."
Dana Keilman, Co-Founder and CEO
Some additional questions consumer research can help answer:
What are the met & unmet needs of current/prospective residents?
How do I better connect emotionally to current/prospective residents in my marketing communications? What language and what imagery should I use?
What features, benefits and amenities should I be focusing on in my marketing communications? How do I talk about them?
How do I improve the ROI of my marketing communications?
How do I future-proof my marketing plan?
Missed the session but want to learn more?
We'd be happy to take you through the session presentation and/or coordinate a broader learning session for your team or organization.
Click here to start the conversation about How to Make Your Senior Living Messaging Stick - and Stick Out!
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About: Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older and longer-lived demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers.
To learn more, visit: www.morninglightstrategy.com
