Accelerate Your Growth in the 50+ Market
How We Do It
We combine the voices of people aged 50+ and their caregivers with our consumer research, strategy & analytical capabilities, supported by the expert knowledge of our executive-level founders and network partners.
By bringing the best thinking to every challenge.
Insight & Strategy
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Qualitative and quantitative research among relevant populations engaged in the decision journey
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Client service, consultative support & strategic analysis delivered by senior-level experts in marketing strategy, innovation development, and consumer insights
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Supported by a relevant network of longevity/aging thought leaders, agency partners, statisticians and research specialists
Our Process
We approach every engagement through a bespoke lens to provide tailored solutions to your specific business needs. Our flexible mindset ensures we carefully craft the right approach to answer your challenge.
Our Methods include:
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Quantitative survey (digital, mail, phone, mixed method)
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In-depth interviews (in-person or digital)
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Focus groups (in-person or digital)
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Ethnography/Immersion
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Product testing
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Communities
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
Find us on:
Accelerate your Growth in the 50+ Market
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